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BBC Gardeners World wanted to explore new ideas for garden related gifts for their brand. The brand is aimed at age-group 30+, and products
need practical gardening uses where possible. They needed gift sets which contain at least 2 items, rather than stand alone items, targeting a price range of between £5.00 and £12.00. I produced a research document along with visuals for 24 separate gift set ideas and combinations which focused on current gardening trends and adding value through practicality. Some examples of these gift set ideas included Urban Climber, Tool Roll, Fruit Picking, Herb Shelf Planter and Herb Hanger Gift Sets (left picture). Gardeners’ World is a registered trade mark of BBC Worldwide Ltd, and is used under licence for IC Innovations Ltd. (C) BBCW 2016. |